"This leads me to a perplexing thought: if Doctor Who, back in 1963, had been industrially conceptualised as a ‘brand’ and a ‘franchise’, then it never would have lasted until today, because it would never have been free to chaotically and brilliantly tumble through wholescale reinventions. The ‘brand’ problem is that it guarantees consistency, but has to simultaneously promise periodic re-invention so as not to ‘become tired’. The product of this commodified self-contradiction is superficial change and substantial sameness."
Interesting article on New New Doctor Who (i.e. Eleven era Who) over at Affinity. It looks at 'Eleventh Hour', at how they have dealt with the new doctor/new companion/new showrunner situation through sameness. Also talks about Doctor Who as a brand.
Reference: Hills, Matt '‘New New’ Doctor Who: Brand Regeneration?' in Affinity, April 19th 2010. http://blog.commarts.wisc.edu/2010/04/
This was not as bad as I had expected and feared it would be. Of course for it to have been as bad as that it would have taken a lot of work to do so. I was imagining something like Andromeda the later season bad or maybe Keanu Reeves in Much Ado About Nothing bad. Bad bad badness. That is not to say that it was good just that it wasn't bad. ( Read more... )